“Piece of Me” is a song by American pop singer Britney Spears, from her fifth studio album, Blackout. It was released on November 27, 2007 by Jive Records as the second single from the album. The self-manifesto song’s lyrics are a response to the constant media scrutiny and sensationalism of Spears’s private life. “Piece of Me” runs through a down-tempo dance beat, and highlights loud ’80s-influenced synth. Spears’s voice is heavily synthesized, and constantly shifts in pitch. Backing vocals are provided by Robyn.
“Piece of Me” received positive critical reviews for its electropop sound and instrospective lyrics and it is ranked at number 15 on Rolling Stone magazine’s list of The 100 Best Songs of 2007. It became a big hit, peaking at number eighteen on the Billboard Hot 100, inside the top ten in most other countries, and reaching number one in Ireland. It was also successful in clubs, reaching number one in various Dance Club Play charts, including those in the United States and Australia. It was also one of her most successful singles in the United Kingdom.
The music video featured Spears being photographed constantly by paparazzi and disguising herself in order to confuse them. The video won three awards at the 2008 MTV Video Music Awards.
The music video was filmed on November 27 and November 28, 2007, at the exclusive Hollywood nightclub and restaurant, Social Hollywood. It was directed by Wayne Isham, who had previously worked with Spears in the international Pepsi commercial campaign in 2002. On November 30, 2007, the “Britney Spears Wants a Piece of You” contest was launched in which fans could make videos of “Piece of Me” themselves using MTV’s Video Remixer. The clips used images of Spears over the years, including interviews, red-carpet appearances and performances. MTV, Jive Records and Spears chose the winner, which aired on MTV’s Total Request Live on December 20. MTV premiered the video of “Piece of Me” on December 14. It currently holds a 4/5 rating on iTunes based on over 543 reviews as of August 25, 2008 and is also her best-selling music video. The video won Video Of The Year, Best Female Video, and Best Pop Video at the 2008 MTV Video Music Awards.
The music video for “Piece of Me” follows a paparazzi theme. The clip begins with a group of paparazzi taking pictures outside a residential area. Spears exposes her bottom and wiggles it for all to see, while various blonde-haired girls (one of whom bears a deliberate resemblance to Los Angeles socialite Paris Hilton, one of Spears’s friend) are changing clothes, putting makeup on and playfully dancing. Spears shows up in front of a multi-colored, illuminated background wearing a brown-fur vest, black bra and destroyed jeans. Scenes with Spears tearing negative tabloid covers down and creating positive ones are interpolated in the video. Spears later joins the other girls who have changed into matching blonde-bob wigs, dark sunglasses, and black trench coats as they enter a car being hounded by paparazzi, a representation of Spears’ life. The girls make it to the party and exit the car in different clothes. Spears then holds up a magazine cover reading “It’s Britney, Bitch” and “Exceptional Earner.” Inside the party, a rogue paparazzi joins the girls in the bathroom, but Spears spots him at the end. The girls are seen back at the apartment watching an entertainment news program, in which the “Britney invasion” from earlier is reported. The final scene shows a close-up of Spears’ smirking.