“If U Seek Amy” is a song by American pop singer Britney Spears from her sixth studio album. It was released on March 10, 2009 by Jive Records as the third single of the album. In the song, Spears is looking for a woman named Amy in a club, and although it appears to be about sex, it is actually about how society perceives her life. The track was co-written and produced by Max Martin, who also wrote previous hits for Spears’ first three albums.
“If U Seek Amy” was well received by the critics, most calling it one of the highlights the album. It is also known for its double entendre name, and caused controversy in English speaking countries. “If U Seek Amy” peaked at number nineteen in the Billboard Hot 100 and reached the top twenty in twelve countries.
Filming for the video began on February 10, 2009, and was directed by Jake Nava, who previously worked with Spears for her 2004 music video “My Prerogative”. The music video premiered on March 12, 2009 on both Virgin Mobile‘s official website and Spears’s official websites.
The video starts with a news anchor saying the title of the song above a news banner that reads “Britney Spears song lyrics spell out obscenity in disguise,” a parody of an America’s Newsroom report by Megyn Kelly. It then skips to a house, in which a sex party is coming to an end. Spears gets up from the bed wearing a pair of bespoke red petal Christian Louboutin pumps and a black sleeveless top. She sings the first verse and looks out the window. As it ends, she picks down from the floor a pair of panties, recalling her personal struggles and the “Piece of Me” video. She dances with four male dancers in the first chorus. During the second chorus, she dances with four other female dancers dressed in cheerleading outfits, while all the guys are watching them dance. The screen fades to white and Britney begins to change into a conservative ’50s-style outfit including a Lacoste polo shirt, white skirt, and white heels. As the chorus begins again, she comes out of her bedroom. She walks down the stairs, with dancers surrounding her and a woman gives her a potholder, which she uses to pick up a pie.
She then gets out of the house and is joined by her seemingly conservative-looking husband and children, one of them dressed as Spears original outfit in the “…BOMT” video. . As they go down the walkway, they are surrounded by paparazzi, who have no idea what goes on behind closed doors. While the kids and husband wave, Spears smiles for the camera and blows a kiss. The video then ends with the news anchor saying, “It doesn’t make any sense, does it?”.
Rolling Stone called it “controversial” and that the clip “does not disappoint”. They describe the party on the video as “Eyes Wide Shut without the masks or creepy music”. MTV called it one of Spears’ best videos, listing all the references to her past videos.