“Everytime” is a song by pop singer-songwriter Britney Spears from her fourth studio album, In the Zone. It was released on May 17, 2004 by Jive Records as the third single from the album. The song was written by Spears and her Dream Within a Dream Tour background vocalist Annette Artani. Produced by Guy Sigsworth, the song is a tragic ballad.
The track was a big success and topped the music charts in several countries, including Australia, Ireland and the UK, while reaching top ten positions in eleven countries. The controversial music video was directed by David LaChapelle.
The controversial music video for Everytime was directed by David LaChapelle. The video begins with Spears and her boyfriend (played by Stephen Dorff) in a limo. They arrive at a building where the paparazzi are awaiting. Spears is hit in the head with a camera, but keeps walking. When in the lobby, Spears’ boyfriend begins throwing some magazines around and pushing photographers. Spears and her beau are escorted out of the room and are taken into hallways which lead them to her room. They have a fight in which her boyfriend throws a vase at the wall. He leaves and Spears begins filling her bathtub and removing her clothes. When she’s in the tub, she realizes she’s bleeding from the head, suffering a concussion from when she was hit in the head with a paparazzi’s cameras. She loses consciousness in the tub. Later, her beau finds her unconscious in her tub and calls rescue. Unconscious, Spears follows her body to the hospital, not before being shown running towards the camera away from a bright light – a scene often associated with the transition into afterlife. She is also seen walking into a nearby hospital room where a baby girl is being born, implying reincarnation. Near the end of the video, Spears is seen running away (because since you are meant to “walk into the light”) from the camera and towards the light–symbolizing a fear of staying on Earth and an embracement of death. Following these scenes, Spears is shown rising from under the water in the bathtub and resting her head and smiling. This implies that she was imagining the entire scenario and never became unconscious to begin with. This was added to perhaps lessen the severity and controversy of the explicit content of the video.
The baby scene, was Spears. She wanted to run so she could start a new life, forgetting about her boyfriend and her old life, so that is why Spears was “running towards the light”.
The video was at number one on MTV’s Total Request Live countdown for six days, and it also reached number three on both VH1′s Top 20 Countdown and MuchMusic’s Countdown.
The video was #2 on MuchMusic’s 50 Most Controversial Videos for the blood, partial nudity, and graphic scenes.
It was premiered in the UK on the MTV show TRL.
In the bath scene, Spears is seen wearing the red string worn by members of the Kabbalah Centre. This comes months after Spears was introduced to Kabbalah by Madonna. The red string was often mistaken for bloody wrists in a suicide attempt.